According to Facebook “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.”
What does that mean, and why should you care?
Well, Insights can give you a real way to monitor and quantify your Facebook visitors, interactions and “virality.” This is how you’re going to justify spending all those hours playing Farmville – I mean posting intriguing and engaging content for your fans. This is the first and most quantifiable gauge of ROI – whether its’ the expenditure of money on making your page look good and the time, effort and psychic energy you’re spending posting and interacting.
Sounds good, huh? Well – it is. If you take a look into your insights (only works if you have 30+ “likes,”) you’ll notice a lot of information. We won’t beat you over the head with all the details of WHY this information is important. If you’d like to have a conversation about using all of this info and really getting the most out of it, contact us. We’d love to talk. But really – you can probably see the usefulness of all this without us having to point it all out to you…
There are 2 types of Facebook Insights – User Insights, found when clicking “X” Like This and Interactions Insights, shown when you click on Insights in your left hand nav (see image above.)
These are certainly 2 different types of info – related, but separate.
If you use both of Facebook’s Insights in tandem, you can really get a good picture of how your Facebook page is doing. Either one, taken separately, is good and useful, but used together – it’s like the Wonder Twins! Wonder Insights Power ACTIVATE! Form of: Clients! Form of: Money! Really, when you think about it, the Wonder Twins’ powers were entirely disproportionate. Maybe I should write a blog post…
Up next: What all the Insights actually MEAN!
AVLFB.com, the premier Facebook Page design firm in Asheville, is actually an extension of Independent Studios. In business for over 13 years but with experience dating back to the times of Xacto knives, Rubylith and Letraset board, Independent Studios has all the experience you need to take your brand to the next level. We’ve done it all in advertising, design and marketing – from political campaigns to websites, tshirts to full-blown identity packages, marketing to television ads – you name it, we’ve done it. Now, we’re taking that experience and putting it to work for you and your Facebook page and social media presence. We’ll make you look great and garner a lot of views – and bring in clients and leads, all from the comfort of cyberspace. SWEET!
We’re also happy to introduce Asheville Design Services, which will be a directory of sorts for all things designery in Asheville. If you’re looking for anything design-related in Asheville, that’s gotta to be your first stop.
Also – be sure to stay tuned to AVLFB.com for news and updates. We’re getting ready to roll out some brand new, ass-kickin social media services that will really help you stand out from the crowd – in Asheville and beyond!
Well, well, well. You’re ready to step up to Facebook with your business. Good call. But – how do you get started? Here you go…
Don’t say we never gave you anything. Of course, if you’d rather have someone else take the reigns, contact us – we’re ready to help you dominate the world of Facebook!
Welcome to our site. You’re gonna “like” us…